Have you ever heard some gurus said Content is King?

There are also Internet gurus emphasied on TRAFFIC ! What are the difference? If there are closely related, which one come first?  I am sure many Internet newbies have similar problem to differential the two.  Let me illustrate the two based on my personal encounteres:

The Content!

Yes, content is the most important elements in a website or a blog. it provides the reason for a vistor to drop by your website or blog. You want to provide as much and as rich information as possible for your visitors so that they find it worth while visiting your website or blog. For some, they may bookamark your site to visit again or boradcast to their friends. Depending on your preference or niche, your content must aligned with what your visitors want to search. if you can align with them, then you have a valuable vistior whom can turn into your fee paid customers.

On the other hand, if your contents are riched but scattered around your website of blog, then it will be difficult for your visitors to search for their reasons for their visits.  Having said that, there are merits and perhaps advantage that if your contents are very broad and not focused, it may attrract diffirent category of visitors. To quote a pactical case studies:-

Case Study 1 – Focused Niche Content

I have set up my SWOT Analysis blog in May09 and since then, it has ranked google page#1 with unique vistors of 909 in the first month and raised to 4635 in Aug09. This blog has unique contents on SWOT Analysis which is a tools for Stragic Planning,  I receive several good feedback about the blog and content too.  My mentor told me that the traffic I received was considered good given the blog was only 4 months old.  Google has given me a PR=1 and Alexa raning ,900,000  I was told this ranking was considered good as most new log has double digit million and PR=0 For the month of August09, I received $45 income for advertisement for my SWOT Analysis blog. It was great achievement, I thought becasue many of my friends got close to zero for their advertisement on their blog.

In this is case study, I must confessed that the content in the blog is very original and unique. It talked about practical application of a Strategic Planning Tools – SWOT Analysis. Because of this niche content are related to corporate management, my of my visitors are mostly came from the corporate environment. As such, my number of of unique are normally dropped by about 30% during week ends.

Case Study 2 – Non-focused Niche Content

My coursemate has a blog named twcl99.om published 3 months earlier than me. You may note that his domain name does not has keyword in it. His content update was very active though, almost 2 posts per day and talked about anything and everything about Internet Business. His mentor told him to avoid scattered topics but he could not help it because this is what he was capable of posting.  Besides frequent update of posts, he spent much time to optimise his blog with SEO and SEM. His traffic was just above mind for until end of August09 when his unique visitors shot up two fold to over 10,000 unique visitors for the  month of August 09 and he got advertisement income of $65 for the same month. I must point out that I could not find his blog on google using keyword related to his content, yet his blog received more than 10,000 for August09. His income from advertisement was almost 40% more than may SWOT Analysis blog.

In conclusion, I believed content is king to an extend that Search Engines like to crawl it. But the type of visitors will depend on the type of the contents.  If the niche is very focused, then it is likely that it attracts your targetted visitors.  On the other hand, if you content is non-focused, then still can attract visitors but you do not know who they are. Then the question: Is it important to know who your vistors are?

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