Have you ever heard some gurus said Content is King?

There are also Internet gurus emphasied on TRAFFIC ! What are the difference? If there are closely related, which one come first?  I am sure many Internet newbies have similar problem to differential the two.  Let me illustrate the two based on my personal encounteres:

The Content!

Yes, content is the most important elements in a website or a blog. it provides the reason for a vistor to drop by your website or blog. You want to provide as much and as rich information as possible for your visitors so that they find it worth while visiting your website or blog. For some, they may bookamark your site to visit again or boradcast to their friends. Depending on your preference or niche, your content must aligned with what your visitors want to search. if you can align with them, then you have a valuable vistior whom can turn into your fee paid customers.

On the other hand, if your contents are riched but scattered around your website of blog, then it will be difficult for your visitors to search for their reasons for their visits.  Having said that, there are merits and perhaps advantage that if your contents are very broad and not focused, it may attrract diffirent category of visitors. To quote a pactical case studies:-

Case Study 1 – Focused Niche Content

I have set up my SWOT Analysis blog in May09 and since then, it has ranked google page#1 with unique vistors of 909 in the first month and raised to 4635 in Aug09. This blog has unique contents on SWOT Analysis which is a tools for Stragic Planning,  I receive several good feedback about the blog and content too.  My mentor told me that the traffic I received was considered good given the blog was only 4 months old.  Google has given me a PR=1 and Alexa raning ,900,000  I was told this ranking was considered good as most new log has double digit million and PR=0 For the month of August09, I received $45 income for advertisement for my SWOT Analysis blog. It was great achievement, I thought becasue many of my friends got close to zero for their advertisement on their blog.

In this is case study, I must confessed that the content in the blog is very original and unique. It talked about practical application of a Strategic Planning Tools – SWOT Analysis. Because of this niche content are related to corporate management, my of my visitors are mostly came from the corporate environment. As such, my number of of unique are normally dropped by about 30% during week ends.

Case Study 2 – Non-focused Niche Content

My coursemate has a blog named twcl99.om published 3 months earlier than me. You may note that his domain name does not has keyword in it. His content update was very active though, almost 2 posts per day and talked about anything and everything about Internet Business. His mentor told him to avoid scattered topics but he could not help it because this is what he was capable of posting.  Besides frequent update of posts, he spent much time to optimise his blog with SEO and SEM. His traffic was just above mind for until end of August09 when his unique visitors shot up two fold to over 10,000 unique visitors for the  month of August 09 and he got advertisement income of $65 for the same month. I must point out that I could not find his blog on google using keyword related to his content, yet his blog received more than 10,000 for August09. His income from advertisement was almost 40% more than may SWOT Analysis blog.

In conclusion, I believed content is king to an extend that Search Engines like to crawl it. But the type of visitors will depend on the type of the contents.  If the niche is very focused, then it is likely that it attracts your targetted visitors.  On the other hand, if you content is non-focused, then still can attract visitors but you do not know who they are. Then the question: Is it important to know who your vistors are?

The Global Internet Seminar 2009 held at Kuala Lumpur on 19th, 20th and 21st June 09.  The organizer of this event has put up a slogan that reads….

The Internet Seminar That coaches You How To Unlock The Secrets To Internet Wealth

I knew about this event from a forum which one of my course mate annouced and it cost RM8 to register. I checked out the website and noted that those who signed up can make download of the speaker’s ebook. With that in mind, I signed up.
I turn up for the 2nd day to the event but 5 minutes late. I rushed to register myself and was given a program booklet which indicated profile for the eight Internet speakers for the summit. The speakers are:-

1. Stephen Pierce – “Wolrd’s #1 Internet Wealth Avocate”
2. Ewen Chia – “World’s #1 Super Affiliate”
3. Adam Ginberg – “The Ebay Guy”
4. Patric Chan – “Start Your Own Internet Business today”
5. Tom Hua – “Internet Business In-A-Box”
6. Terrence Tan – Top Trainer & speaker who is Passionate and Motivating”
7. Alok Jain – “The Power Of viral List building – 100% Automation %0% Work”
8. Vince Tan “Six Figure with Zero Dollar Formula”

I walked to the hall and there was the organizer who was teaching the participants the way to welcome speakers. The hall was full of enthusiasm and lively. The atmosphere was full of hope and wantness. The organizer seems to have done a great job to motivate the particpants to be so positive that all of us (included me) did a standing avotion to welcome the speakers when he walked in.

Like some of my frineds mentioned, most speakers of the day tried they best to motivate the particpants enrol into their internet course. All of them claim their internet course made money. You can’t blame them as the entrance ticket is sold at RM8 which can’t buy a cofe latte at Starbuks. How else you expect the speakes make their fee or air ticket home?

Guess what! the talk was so encouraging and motivating about making internet money online with affiliate marketing, blogging, eBay and others that most of the session had their slots sold out right after their talk were over.

Wow ! what recession? Did you see any indication. Particpants were rushing to get a place in the course thinking this is a gold mine to make internet money online. Why not? afterall, most of them came for the summit were looking for opportunities to make internet money online, right ??
Well, you may not agreed with me but evidence in the registration table supported my argument.

Blogging Money Online

The person in the video is Adam Ginberg, he made $20 mil from eBay.com in 5 years. Accoding to Adam during his speech in the Glabal Internet Summit 2009 in Kuala Lumpur, he started his Internet career when he ran a small pool table business. With his mothers regular persuasions, he put up an adv in the eBay.com to in an attempt to sell his pool table. He put up the ad and forgot about it and hopeful that the pool table could not be sold. With his unexpectation, the pool table was sold. Adam thought it could be coincidence but his mother encouraged him to put up sale again. So he did with his second advertisement at eBay.com and it was sold again. There he started to put up more ad and he sold more pool table month after month. From there on, he pursued his sales via eBay and he bacame the US #1 selling in the sport category.

During his presentation, he demonstrated how he continued his eBay selling as a business and ventured into managing the eBay account with customise template. He sold items such as real estate, his sport car, sport shoe and many others.

He envisioned that eBay marketing can be as lucrative as any other internet business with the right strategy and knowledge. One of the biggest encoragement you need to venture into eBay is the vast membership and visitors with eBay.com

Ever wonder how Adam and many others made their millions dollar from the Internet / Blogging Business? According to those who spoke in the Global Internet Summit 2009 in Kuala Lumpur, Persistancy and patience” seems to be the cure to failure in Internet Business

You may have experienced many so called gurus has promised quick money from Internet! But to them, you do it at your own risk ( of failure ). There are not many examples of quick money from the Internet and yet able to sustain its results. Most of the Internet Entrepreur continue to work hard in the business and most has a full time operation to keep their customer support and continue to earn good money online.

So guys ! don’t falll into the trap of wonderful sales pitch and hope your Internet Business will take of without doing anything !!!