As more and more businesses and organizations make the transition onto the web, there is a growing debate as to whether having the physical address on the website has any value. Does your physical address help your rankings with Google, or improve your overall conversion rates? Search engine optimization is a melting pot of factors and the physical address on a website does appear obsolete at first thought. But how the surface appears doesn’t necessary represent what lurks in the depths. This article will look at the value of including your physical address on your website.
Local Value:
Google Local is a “local business center”
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